亚马逊产品研究分析

Amazon Product Research & Seller Analytics

by SerendipityOneInc

>

4.5k搜索与获取未扫描2026年3月23日

安装

claude skill add --url github.com/openclaw/skills/tree/main/skills/christine-srp/amazon-seller-research

文档

APIClaw — Amazon Seller Data Analysis

AI-powered Amazon product research. From market discovery to daily operations.

Language rule: Always respond in the user's language. If the user asks in Chinese, reply in Chinese. If in English, reply in English. The language of this skill document does not affect output language. All API calls go through scripts/apiclaw.py — one script, 5 endpoints, built-in error handling.

Credentials

  • Required: APICLAW_API_KEY
  • Scope: used only for https://api.apiclaw.io
  • Setup: Guide user to set the environment variable:
    bash
    export APICLAW_API_KEY='hms_live_xxxxxx'
    
  • Fallback: The script also checks config.json in the skill root directory if the env var is not set.
  • Do NOT write keys to disk files. Always recommend the environment variable approach.
  • New keys may need 3-5 seconds to activate — if first call returns 403, wait 3 seconds and retry (max 2 retries).

File Map

FileWhen to Load
SKILL.md (this file)Start here — covers 80% of tasks
scripts/apiclaw.pyExecute for all API calls (do NOT read into context)
references/reference.mdNeed exact field names or filter parameter details
references/scenarios-composite.mdComprehensive recommendations (2.10) or Chinese seller cases (3.4)
references/scenarios-eval.mdProduct evaluation, risk assessment, review analysis (4.x)
references/scenarios-pricing.mdPricing strategy, profit estimation, listing reference (5.x)
references/scenarios-ops.mdMarket monitoring, competitor tracking, anomaly alerts (6.x)
references/scenarios-expand.mdProduct expansion, trends, discontinuation decisions (7.x)
references/scenarios-listing.mdListing writing, optimization, content creation (8.x)

Don't guess field names — if uncertain, load reference.md first.


Execution Mode

Task TypeModeBehavior
Single ASIN lookup, simple data queryQuickExecute command, return key data. Skip evaluation criteria and output standard block.
Market analysis, product selection, competitor comparison, risk assessmentFullComplete flow: command → analysis → evaluation criteria → output standard block.

Quick mode trigger: User asks for a single specific data point ("B09XXX monthly sales?", "how many brands in cat litter?") — no decision analysis needed.


⚠️ Pre-Execution Checklist (MANDATORY for Full Mode)

Before running any Full-mode product selection or market analysis, complete this checklist:

  • Step 1 — Mode Selection: Check the Product Selection Mode Mapping table below. If ANY of the 14 preset modes matches the user's intent, USE IT (--mode xxx). Do NOT manually piece together filters when a preset mode exists. Common mappings:
    • Small/lightweight/cheap products → --mode low-price
    • New seller / beginner → --mode beginner
    • Niche / long-tail → --mode long-tail
    • Trending / rising → --mode emerging
  • Step 2 — Realtime Supplement: Plan to call product --asin for the top 3-5 ASINs from results (see Realtime Data Supplementation below).
  • Step 3 — Review Analysis: Plan to call analyze --asins for top ASINs to get consumer insights (especially painPoints, improvements, buyingFactors).
  • Step 4 — Output Blocks: Prepare to include both 📋 Data Source & Conditions and 📊 API Usage at the end.

Why this exists: In testing, AI agents repeatedly skipped preset modes, realtime supplements, and review analysis — even though the instructions below clearly describe them. This checklist forces a pause-and-verify before execution.


Execution Standards

Prioritize script execution for API calls. The script includes:

  • Parameter format conversion (e.g. topN auto-converted to string)
  • Retry logic (429/timeout auto-retry)
  • Standardized error messages
  • _query metadata injection (for query traceability)

Fallback: If script fails and can't be quickly fixed, use curl directly. Note "using curl direct call" in output.


Realtime Data Supplementation

When products or competitors returns ASINs in Full-mode analysis, call product --asin for the top 3-5 most relevant ASINs to get current real-time data. For bulk lookups (>3 ASINs), confirm with the user before proceeding.

ScenarioSupplement?How many ASINs
Single ASIN lookup (Quick mode)Already using realtime
Market overview (no specific ASINs)❌ No
Product selection / competitor analysis✅ YesTop 3 by sales
Risk assessment✅ YesTarget ASIN + top 2 competitors
Multi-product comparison✅ YesAll compared ASINs (max 5)
Listing analysisAlready using realtime

Handling data conflictsproducts/competitors has ~T+1 delay; realtime/product is live:

FieldUse fromReason
Pricerealtime (buyboxWinner.price)Changes frequently
BSRrealtime (bestsellersRank)Updates hourly
Rating / ratingCountrealtimeMore current
Monthly Salesproducts/competitorsRealtime doesn't have this
Profit Margin / FBA Feeproducts/competitorsRealtime doesn't have this

When realtime data differs significantly, note it: e.g. "⚡ Price updated: database $29.99 → realtime $24.99 (likely promotion)"


Script Usage

All commands output JSON. Progress messages go to stderr.

categories — Category tree lookup

bash
python3 scripts/apiclaw.py categories --keyword "pet supplies"
python3 scripts/apiclaw.py categories --parent "Pet Supplies"

Common fields: categoryName (not name), categoryPath, productCount, hasChildren

market — Market-level aggregate data

bash
python3 scripts/apiclaw.py market --category "Pet Supplies,Dogs" --topn 10

Key output fields: sampleAvgMonthlySales, sampleAvgPrice, topSalesRate (concentration), topBrandSalesRate, sampleNewSkuRate, sampleFbaRate, sampleBrandCount

products — Product selection with filters

bash
# Preset mode (14 built-in)
python3 scripts/apiclaw.py products --keyword "yoga mat" --mode beginner

# Explicit filters
python3 scripts/apiclaw.py products --keyword "yoga mat" --sales-min 300 --reviews-max 50

# Mode + overrides (overrides win)
python3 scripts/apiclaw.py products --keyword "yoga mat" --mode beginner --price-max 30

Available modes: fast-movers, emerging, single-variant, high-demand-low-barrier, long-tail, underserved, new-release, fbm-friendly, low-price, broad-catalog, selective-catalog, speculative, beginner, top-bsr

Keyword matching: Default is fuzzy (matches brand names too — e.g. "smart ring" matches "Smart Color Art" pens). Use --keyword-match-type exact or phrase for precise results. Always combine with --category when possible to reduce noise.

Category path with commas: Some category names contain commas (e.g. "Pacifiers, Teethers & Teething Relief"). Use > separator instead of , to avoid parsing errors:

bash
# ❌ Wrong — comma in name breaks parsing
--category "Baby Products,Baby Care,Pacifiers, Teethers & Teething Relief"
# ✅ Correct — use ' > ' separator
--category "Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief"

competitors — Competitor lookup

bash
python3 scripts/apiclaw.py competitors --keyword "wireless earbuds"
python3 scripts/apiclaw.py competitors --asin B09V3KXJPB

Easily confused fields (products/competitors shared):

❌ Wrong✅ CorrectNote
reviewCountratingCountReview count
bsrbsrRankBSR ranking (integer, only in products/competitors)
monthlySales / salesMonthlyatLeastMonthlySalesMonthly sales (lower bound estimate, NOT in realtime/product)
bestsellersRankbsrRankbestsellersRank is realtime/product only (array format); use bsrRank for products/competitors
price (in realtime)buyboxWinner.pricerealtime/product nests price inside buyboxWinner object
profitMargin (in realtime)❌ N/Arealtime/product does NOT return profitMargin; use products/competitors

Complete field list: reference.md → Shared Product Object

product — Single ASIN real-time detail

bash
python3 scripts/apiclaw.py product --asin B09V3KXJPB

Returns: title, brand, rating, ratingBreakdown, features, topReviews, specifications, variants, bestsellersRank, buyboxWinner

analyze — Review analysis (sentiment + consumer insights)

bash
# Single ASIN
python3 scripts/apiclaw.py analyze --asin B09V3KXJPB

# Multiple ASINs (competitive review comparison)
python3 scripts/apiclaw.py analyze --asins B09V3KXJPB,B08YYYYY,B07ZZZZZ

# Category-level insights
python3 scripts/apiclaw.py analyze --category "Pet Supplies,Dogs,Toys" --period 90d

# Specific insight dimension
python3 scripts/apiclaw.py analyze --asin B09V3KXJPB --label-type painPoints,buyingFactors

Returns: totalReviews, avgRating, sentimentDistribution, ratingDistribution, consumerInsights (by labelType), topKeywords, verifiedRatio

Available labelType: scenarios, issues, positives, improvements, buyingFactors, painPoints, keywords, userProfiles, usageTimes, usageLocations, behaviors

report — Full market analysis (composite)

bash
python3 scripts/apiclaw.py report --keyword "pet supplies"

Runs: categories → market → products (top 50) → realtime detail (top 1).

opportunity — Product opportunity discovery (composite)

bash
python3 scripts/apiclaw.py opportunity --keyword "pet supplies" --mode fast-movers

Runs: categories → market → products (filtered) → realtime detail (top 3).


⚠️ Interface Data Differences

The 4 types of interfaces return different fields. Do NOT assume they share the same structure.

Datamarketproducts/competitorsrealtime/productreviews/analyze
Monthly SalessampleAvgMonthlySalesatLeastMonthlySales
RevenuesampleAvgMonthlyRevenuesalesRevenue
PricesampleAvgPricepricebuyboxWinner.price
BSRsampleAvgBsrbsrRank (integer)bestsellersRank (array)
RatingsampleAvgRatingratingratingavgRating
Review CountsampleAvgReviewCountratingCountratingCounttotalReviews
Review DetailstopReviews + ratingBreakdown❌ (no raw reviews)
Sentiment AnalysissentimentDistribution
Consumer InsightsconsumerInsights (11 dimensions)
Pain Points/Issues❌ (manual from topReviews)✅ AI-analyzed
Top KeywordstopKeywords
SellerbuyboxSeller (string)buyboxWinner (object)
Profit MarginprofitMargin
FBA FeefbaFee
Seller CountsellerCount
Features/Bulletsfeatures
VariantsvariantCount (integer)variants (full list)

Usage rule:

  • Use products / competitors for sales, pricing, and competition data
  • Use realtime/product for review details, listing content, and seller info
  • Use market for category-level aggregate metrics
  • Use reviews/analyze for AI-powered review insights (sentiment, pain points, buying factors — covers all reviews, not just topReviews)
  • For reports: combine products/competitors (quantitative) + realtime/product (qualitative) + reviews/analyze (consumer insights) as evidence

Data Structure Reminder

All interfaces return .data as an array. Use .data[0] to get the first record, NOT .data.fieldName.


Intent Routing

User SaysRun ThisScenario File?
"which category has opportunity"market + categoriesNo
"check B09XXX" / "analyze ASIN"product --asin XXXNo
"Chinese seller cases"competitors --keyword XXX --page-size 50scenarios-composite.md → 3.4
"pain points" / "negative reviews" / "consumer insights"analyze --asin XXX + product --asin XXXscenarios-eval.md → 4.2
"category pain points" / "category user portrait"analyze --category XXXscenarios-eval.md → 4.6
"compare products"competitors or multiple productscenarios-eval.md → 4.3
"risk assessment" / "can I do this"product + market + competitorsscenarios-eval.md → 4.4
"monthly sales" / "estimate sales"competitors --asin XXXscenarios-eval.md → 4.5
"help me select products" / "find products"products --mode XXX (see mode table)No
"comprehensive recommendations" / "what should I sell"products (multi-mode) + marketscenarios-composite.md → 2.10
"pricing strategy" / "how much to price"market + productsscenarios-pricing.md → 5.1
"profit estimation"competitorsscenarios-pricing.md → 5.2
"listing reference"product --asin XXXscenarios-pricing.md → 5.3
"market changes" / "recent changes"market + productsscenarios-ops.md → 6.1
"competitor updates"competitors --brand XXXscenarios-ops.md → 6.2
"anomaly alerts"market + productsscenarios-ops.md → 6.4
"what else can I sell" / "related products"categories + marketscenarios-expand.md → 7.1
"trends"products --growth-min 0.2scenarios-expand.md → 7.3
"should I delist"competitors --asin XXX + marketscenarios-expand.md → 7.4
"write listing" / "generate bullet points" / "write title"product --asin XXX (competitors)scenarios-listing.md → 8.2
"analyze competitor listing" / "their selling points"product --asin XXX (multiple)scenarios-listing.md → 8.1
"optimize my listing" / "listing diagnosis"product --asin XXX + competitorsscenarios-listing.md → 8.3
Need exact filters or field namesLoad reference.md

Product Selection Mode Mapping (14 types):

User IntentModeKey Filters
"beginner friendly" / "new seller"--mode beginnerSales≥300, growth≥3%, $15-60, FBA, ≤1yr, auto-excludes 150+ red ocean keywords
"fast turnover" / "hot selling"--mode fast-moversSales≥300, growth≥10%
"emerging" / "rising"--mode emergingSales≤600, growth≥10%, ≤180d
"single variant" / "small but beautiful"--mode single-variantGrowth≥20%, variants=1, ≤180d
"high demand low barrier" / "easy entry"--mode high-demand-low-barrierSales≥300, reviews≤50, ≤180d
"long tail" / "niche"--mode long-tailSales≤300, BSR 10K-50K, ≤$30, sellers≤1
"underserved" / "has pain points"--mode underservedSales≥300, rating≤3.7, ≤180d
"new products" / "new release"--mode new-releaseSales≤500, NR tag, FBA+FBM
"FBM" / "self-fulfillment" / "low stock"--mode fbm-friendlySales≥300, FBM, ≤180d
"low price" / "cheap"--mode low-price≤$10
"broad catalog" / "cast wide net"--mode broad-catalogBSR growth≥99%, reviews≤10, ≤90d
"selective catalog"--mode selective-catalogBSR growth≥99%, ≤90d
"speculative" / "piggyback"--mode speculativeSales≥600, sellers≥3, ≤180d
"top sellers" / "best sellers"--mode top-bsrSub-category BSR≤1000

Quick Evaluation Criteria

Market Viability (from market output)

MetricGoodMediumWarning
Market value (avgRevenue × skuCount)> $10M$5–10M< $5M
Concentration (topSalesRate, topN=10)< 40%40–60%> 60%
New SKU rate (sampleNewSkuRate)> 15%5–15%< 5%
FBA rate (sampleFbaRate)> 50%30–50%< 30%
Brand count (sampleBrandCount)> 5020–50< 20

Product Potential (from product output)

MetricHighMediumLow
BSRTop 10001000–5000> 5000
Reviews< 200200–1000> 1000
Rating> 4.34.0–4.3< 4.0
Negative reviews (1-2★ %)< 10%10–20%> 20%

Sales Estimation Fallback

When atLeastMonthlySales is null: Monthly sales ≈ 300,000 / BSR^0.65


⚠️ Output Standards (Full Mode — MANDATORY, DO NOT SKIP)

Two blocks are REQUIRED at the end of every Full-mode analysis: ① Data Source & Conditions, ② API Usage. Missing either one = violating the skill contract.

① Data Source & Conditions (Full Mode Only)

markdown
---
📋 **Data Source & Conditions**
| Item | Value |
|----|-----|
| Data Source | APIClaw API |
| Interface | [interfaces used] |
| Category | [category path] |
| Time Range | [dateRange] |
| Sampling | [sampleType] |
| Top N | [topN value] |
| Sort | [sortBy + sortOrder] |
| Filters | [specific parameter values] |

**Data Notes**
- Monthly sales are **lower bound estimates** (Amazon displays "10,000+ bought"), actual may be higher
- Database data has ~T+1 delay; realtime/product is current real-time data
- Concentration metrics based on Top N sample; different topN → different results

Rules:

  1. Every Full-mode analysis MUST end with this block
  2. Filter conditions MUST list specific parameter values
  3. If multiple interfaces used, list each one
  4. If data has limitations, proactively explain
  5. ⚠️ Self-check: scan your response — if you don't see 📋 **Data Source & Conditions**, ADD IT before replying

⚠️ API Usage Summary (All Modes — MANDATORY, DO NOT SKIP)

This block is NON-NEGOTIABLE. Every single response — Quick or Full mode — MUST end with this table. No exceptions. If you forget, you are violating the skill contract.

markdown
📊 **API Usage**
| Interface | Calls |
|-----------|-------|
| categories | 1 |
| markets/search | 1 |
| products/search | 2 |
| realtime/product | 3 |
| reviews/analyze | 1 |
| **Total** | **8** |
| **Credits consumed** | **8** |
| **Credits remaining** | **492** |

Tracking rules:

  1. Count each apiclaw.py execution as 1 call to the corresponding interface
  2. Sum _credits.consumed from every API response for total consumed
  3. Use _credits.remaining from the last API response as remaining balance
  4. If _credits fields are null, show "N/A"
  5. ⚠️ Self-check before sending: scan your response — if you don't see 📊 **API Usage** at the bottom, ADD IT before replying

Limitations

What This Skill Cannot Do

  • Keyword research / reverse ASIN / ABA data
  • Traffic source analysis
  • Historical sales trends (14-month curves)
  • Historical price / BSR charts
  • Raw individual review text export (use realtime/product topReviews for specific review quotes)

API Coverage Boundaries

ScenarioCoverageSuggestion
Market data: Popular keywords✅ Has dataUse --keyword directly
Market data: Niche/long-tail keywords⚠️ May be emptyUse --category instead
Product data: Active ASIN✅ Has data
Product data: Delisted/variant ASIN❌ No dataTry parent ASIN or realtime
Real-time data: US site✅ Full support
Real-time data: Non-US sites⚠️ PartialCore fields OK, sales may be null

Error Handling

HTTP errors (401/402/403/404/429) are handled by the script with structured JSON output. Self-check: python3 scripts/apiclaw.py check

ErrorFix
Cannot index array with stringUse .data[0].fieldName (.data is array)
Empty data: []Use categories to confirm category exists
atLeastMonthlySales: nullBSR estimate: 300,000 / BSR^0.65

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