SEM投放
SEM投放
by codekungfu
提供SEM投放的可落地指南与SOP。在开展SEM投放相关工作时调用。
安装
claude skill add --url github.com/openclaw/skills/tree/main/skills/codekungfu/sem-ads文档
SEM投放 (sem-ads)
使用场景
- 以付费渠道（Baidu/Google）快速获取意向流量并验证投放回报。
账户结构
- 账户→计划→单元→关键词与创意；分层匹配策略（精确/短语/广泛）；
- 否定词库与黑名单维护；落地页与转化跟踪打通。
出价与预算
- tCPA/tROAS自动出价；时段与地域分配；设备与人群定向；
- A/B测试创意文案、扩展链接、附加信息。
数据与优化
- 关注关键词质量得分、CTR、CVR、首屏加载；用搜索词报告扩充词库；
- 转化漏斗与ROI看板；周度复盘与预算调优。
合规
- 真实资质与备案；医疗、金融等行业需特殊资质；遵循广告法。
生成日期：2026-03-17
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