Email Sequence Skill

Trigger

When the user wants to create email sequences — welcome, onboarding, nurture, re-engagement, cart abandonment, launch, or drip campaigns.

Trigger phrases: "email sequence", "welcome email", "onboarding emails", "drip campaign", "nurture sequence", "email copy", "email marketing"

Process

1. Context: Product, audience, sequence type, desired tone, CTA goal
2. Map the journey: Define what the reader should think/feel/do after each email
3. Write: Subject line + preview text + body for each email
4. Timing: Recommend send intervals between emails
5. Optimise: A/B test suggestions for subjects and CTAs

Sequence Types

Welcome (3-5 emails)

• Email 1: Welcome + immediate value (Day 0)
• Email 2: Your story / why this exists (Day 1)
• Email 3: Best content / quick win (Day 3)
• Email 4: Social proof + deeper engagement (Day 5)
• Email 5: Soft sell or CTA (Day 7)

Onboarding (5-7 emails)

• Email 1: Getting started (immediate)
• Email 2: First milestone (Day 1)
• Email 3: Key feature spotlight (Day 3)
• Email 4: Common mistake to avoid (Day 5)
• Email 5: Success story (Day 7)
• Email 6: Advanced tip (Day 10)
• Email 7: Upgrade/next step (Day 14)

Re-engagement (3 emails)

• Email 1: "We miss you" + what's new (Day 0)
• Email 2: Specific value reminder (Day 3)
• Email 3: Final offer or goodbye (Day 7)

Output Format

# Email [N]: [Title]
**Send:** [timing]
**Subject:** [subject line]
**Preview:** [preview text]
**Goal:** [what this email achieves]

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[Body copy — ready to paste into email platform]

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**CTA:** [button text] → [link destination]

Rules

• Subject lines: 6-10 words, curiosity or specificity (never clickbait)
• Preview text: complement the subject, don't repeat it
• One CTA per email. One goal per email.
• P.S. lines get 79% more reads than body copy — use them
• Mobile-first: short paragraphs, scannable, no walls of text