Content Strategy Skill

Trigger

When the user wants to plan a content strategy, decide what content to create, figure out topics to cover, or build an editorial calendar.

Trigger phrases: "content strategy", "what should I write about", "content ideas", "blog strategy", "topic clusters", "content planning", "editorial calendar"

What This Skill Does

Generates comprehensive content strategies including:

• Topic cluster mapping (pillar + cluster content)
• Keyword research and targeting recommendations
• Content calendar with publishing cadence
• Competitor content gap analysis
• Content type recommendations per topic
• Distribution channel strategy

Process

1. Gather context: Ask for niche/industry, target audience, current content (if any), and goals
2. Research: Search for top-performing content in the niche, identify gaps
3. Map topics: Create pillar topics with 5-10 cluster subtopics each
4. Prioritise: Score topics by search volume potential, competition, and relevance
5. Calendar: Build a realistic publishing schedule based on stated capacity
6. Output: Structured strategy document with actionable next steps

Output Format

# Content Strategy — [Brand/Product]

## Audience
[Who you're writing for — persona summary]

## Pillar Topics
### Pillar 1: [Topic]
- Cluster: [subtopic 1] — [content type] — [priority]
- Cluster: [subtopic 2] — [content type] — [priority]
...

## Content Calendar
| Week | Topic | Type | Channel | Keywords |
|------|-------|------|---------|----------|
...

## Quick Wins
[3-5 articles that can be published this week with minimal research]

## Competitor Gaps
[Topics competitors cover that you don't — and vice versa]

Tips

• Start with 2-3 pillar topics maximum. Depth > breadth.
• Prioritise topics where you have genuine expertise or unique perspective.
• Mix content types: long-form guides, listicles, case studies, opinion pieces.
• Update strategy quarterly based on performance data.